NUBEAUX Collective connects Africa's luxury hospitality properties with the continent's exceptional creators and creatives of colour.
Heritage travel is one of the fastest-growing segments in luxury. Millions of people eager to explore their roots, reconnect with the continent, and experience Africa's finest properties. But when they see the marketing, they don't see themselves.
Most luxury properties still rely on marketing that lacks diversity — imagery, campaigns, and messaging that fails to resonate with this audience. It's not just a representation problem. It's a commercial blind spot.
NUBEAUX exists to close that gap. We uplift brands through elevated content, strategic creator campaigns, and digital transformation — connecting properties with the audiences they've been missing.
To transform African hospitality marketing by centering creative talent of colour — proving that authentic representation drives both cultural impact and commercial performance.
Brand assets that reflect the audiences you want to attract. Representation isn't a nice-to-have — it's a commercial imperative.
World-class production, no compromises. Our creators deliver work that stands alongside any global luxury brand.
Every campaign is measured by commercial outcomes. We're here to drive bookings, not just impressions.
Unlocking new audiences for properties ready to invest in content that resonates.
We partner with a limited number of properties each year to ensure dedicated focus and exceptional results.
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